PROJECT NAME
There's a Dove
for Every Body
ROLE
Concepting
Copywriting
Modular
Despite having 24 unique fragrance variants in the US alone, Dove Body Wash were frustrated that consumers still saw them as ‘the moisturising one’; with buyers constantly reaching for the classic blue lid pack over than any other.
And so, what began as a casual digital-only range exposing campaign, with heavy reliance on recycled ingredient visuals and absolutely no re-shoot budget, became a national TV campaign with their highest product conversion rates in category to date.
And all because they fell in love with an end-line.
Bonus: it’s been re-run each year since, even becoming part of the brand’s Fifa World Cup 2026 sponsorship campaign – running in commercial spots during huge games.