PROJECT NAME
Dove Body Love
ROLE
Concepting
Copywriting
With hype-packed face care ingredients in each formulation, Body Love is a range specifically designed to get Gen Z's attention – so, obviously, when it came to promoting it, we kept things calm, quiet and reserved. As is the way.
Built bright, brash and boldly modular, the creative comfortably flexed to fit a colourful palette of pack varieties, together with a wide range of customisations to precisely scratch our many audiences' varying itches.