PROJECT NAME
Dove Hand Wash
ROLE
Modular Concepting
Copywriting
Hand washing might seem a mile away from more considered hand care, but given most soaps dry hands out after every wash, the right product can do wonders alongside hand creams and salves.
Unfortunately though, most of us just take our hands for granted. So to help the US reframe their thinking, we invited a cast of women for whom hands, and the way they feel, are everything.