PROJECT NAME
Hellmann's Christmas Island
ROLE
Concept Development
Having only just kicked a 250+ hour lockdown habit, karma seemed intent on trashing any hint of sobriety by throwing me headlong back into Animal Crossing – becoming part of the team tasked with porting Canada's 'Hellmann's Island' over to the UK for a warm and fuzzy Christmas push on food waste awareness.
The lion's share of the delivery remained with the absolute champions at Ogilvy Canada - I just got to throw in all the fun bits and run for the hills. My gift to them.
