PROJECT NAME
Dove Zero
ROLE
Copywriting
Art Direction
Creative Direction
Celtra Production
It's not often on such a nice, empowering brand that we get the chance to lift an eyebrow or two – but with challenger brands like Native aiming squarely at our lunch, the gloves were off. (Revealing another, slightly rougher but still incredibly soft and polite pair underneath, of course. We're not animals.)
With a simple, bright template designed to fit as many copy variations as we could squeeze, we pushed a mammoth 225 options out into the ether – and were met with the strongest testing scores ever obtained for the category.