PROJECT NAME
Dove Zero
ROLE
Creative Direction
Concept
Copywriting
Planning
A fully modular video & display campaign designed to push Unilever's use of the Celtra platform, every element of Zero – whether product format, fragrance, or entire scenes – can be exchanged on demand.
The final toolkit covered social video and display in over 50 variations, with unique scene combinations and messaging for audience segments across 7 formats.
