PROJECT NAME
Philips Toothpic
ROLE
Concept
Copywriting
One of many, many digital jobs undertaken for Philips over a 2-3 year period – the remainder of which I leave safely in the care of my therapist. Hate the dentist? Take a load off, snap a few (really awkward) shots of your pearlies, then wait for a tooth magician to judge them over the internet. From ANY seat in the house! So future.